-Isms: Views on Life in Rural America

One of my favorite daily reads is from Revitalize, or Die by Jeff Siegler, an economic development specialist who tells it like it is. Siegler writes, “The only way to combat the effects of apathy is in fostering a sense of civic pride. By focusing on identity, aesthetics, sense of community, standards, engagement and action, I assist communities in becoming places residents can be proud to call home.”

So much of what Siegler says makes sense:

• “Neglect is simply delaying cost and effort and multiplying its effects. It doesn’t go away, it just waits - compounding interest, not in the shadows, but in broad daylight where everyone is forced to confront it.”

• “We can’t defeat apathy with money, jobs, plans or tourists. Only in cultivating pride can we successfully combat apathy.”

• “When people talk trash on their hometown, they are trying to distance their own self-image from the image of their town. They are trying to create space between how they view themselves and how they view the place they call home.”

When Siegler talks, I think about downtown areas I’ve visited while traveling. One of the worst was a mid-sized city in Colorado. When I think Colorado, I think mountains, meandering brooks, clean and spacious outdoor areas. Instead, as we passed through, I couldn’t help but notice run-down houses, abandoned businesses and dirty streets littered with trash.

Nothing picturesque about it.

Then, I think about downtown areas that feel welcoming, feel like home, places like LaCrosse, Wisconsin, Vermillion, South Dakota, and Lincoln and smaller Nebraska towns like Burwell, Albion, Seward and Broken Bow.

What is the common denominator among these spots?

civic pride and a well-defined vision. Most offer a unique variety of businesses. Drive down main street and it’s not uncommon to find a public gathering place or outdoor seating area or art spaces. Buildings are filled by viable businesses that draw local customers as well as passersby. There’s a sense of unity and individuality. And, these areas are bustling with people.

It’s inspiring.

In Clearwater, we have an opportunity to boost our commitment to our downtown district. The economic development board recommended our village officials pursue a downtown revitalization grant. The trustees agreed and voted to designate $5,000, as a match, for the planning stage.

On Monday, June 13, at 7:30, a public hearing will be held, at the fire hall meeting room, to gather input so the village may apply for a Community Development Block Grant for DTR planning. It’s important for community members to attend and provide feedback.

What would you like to see on Main Street? I have a wish list. I’m sure many of you do, too. Bring your list and dreams to the meeting and let’s create a vibrant business district.

Together, we can make it happen.