Reliable, Trustworthy Reporting, Capturing The Heartbeat Of Our Community
Reliable, Trustworthy Reporting, Capturing The Heartbeat Of Our Community
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When it comes to running a successful small business, providing a great product or service is only half the battle. Whether you’re selling handcrafted products, offering professional services, or running a local shop, knowing who your potential customers are—and how to reach them—can make all the difference in your business’s success. What is a target market? Think of your target market as a group of your ideal customers. These people likely have similar characteristics outside of being most lik...
JESSICA CAMPOS Women’s Business Center director Center for Rural Affairs During the first quarter of 2022, 85% of small business owners said their business was affected by inflation, and 67% were forced to raise prices, according to the U.S. Chamber of Commerce. Inflation can be catastrophic for small businesses and many owners are worried. However, small businesses can be more flexible and responsive to shifts in markets and in demand than their larger counterparts. Here are some steps to t...
Retired social studies teacher Laura Nelson is used to seeing her small town send its children, and its dollars, off to bigger cities. "We tend to go that way," to Lincoln and the Omaha metro, where her nieces and many former students live and shop. But lately, from her seat at the cafe table where she meets friends most mornings for coffee and an omelette, she's witnessed a reversal of fortune. City folks are spending their money in her hometown. "The cafe has managed to bring them up here,"...
