Reliable, Trustworthy Reporting, Capturing The Heartbeat Of Our Community
Reliable, Trustworthy Reporting, Capturing The Heartbeat Of Our Community
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Great ideas begin at the kitchen table. For Max Heiter and Gary Jones, a hobby hooked their interests and they turned it into a well-known business, H & J Lures, based in Royal. Now, the small-town company remains afloat, thanks to Jones' nephews: Alex, Brandon and Derek Sonnenfelt. Now known as Trio Tackle, the Sonnenfelt brothers have operated the business from their homes and garages in the Norfolk area since October 2018. Brandon plans to construct a shop in the Hadar area, which will have...
Ten-year-old Taylor Sonnenfelt enjoys fishing. She also likes earrings. After her dad, Brandon, and uncles, Alex and Derek Sonnenfelt, took over H & J Lures, she thought the teardrop lures looked cool. And, an idea was born. "I started making earrings on my own," Taylor said. "It was pretty easy." Her creations comprise inventory for Taylor's Tackle Boutique. Her collection includes single and multi-colored teardrops, along with customized Husker designs. She has sold earrings at several shows...
