Reliable, Trustworthy Reporting, Capturing The Heartbeat Of Our Community
Reliable, Trustworthy Reporting, Capturing The Heartbeat Of Our Community
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When it comes to running a successful small business, providing a great product or service is only half the battle. Whether you’re selling handcrafted products, offering professional services, or running a local shop, knowing who your potential customers are—and how to reach them—can make all the difference in your business’s success. What is a target market? Think of your target market as a group of your ideal customers. These people likely have similar characteristics outside of being most lik...
The holiday season is right around the corner and it comes with great news. According to a Gallup survey, 74% of holiday shoppers said they expect to pay about the same amount or more on holiday gifts this year compared to last. Moreover, 23% of shoppers said they choose one retailer over another because they want to support small and local businesses in their community. Small businesses are essential to rural America. When buying from local small businesses, you are supporting your community in...
